The World Council of Credit Unions has announced the 2015 International Credit Union (ICU) Day® theme — “People Helping People®” — that embraces the longstanding credit union philosophy.

ICU Day is celebrated annually on the third Thursday of October and will take place this year on Oct. 15, 2015.

“‘People helping people’ has always been central to credit unions’ existence,” said Brian Branch, World Council president and CEO. “This timeless concept resonates well with all generations, especially young adults who strongly value socially responsible organizations that put people before profit.”